A new grid

As I said recently I was working on a new design for the grid, with more meaning. Alexandre Rivaux give me some tips to set up my grid. I decided to align perfectly the multiple elements. But sometimes, I decided to make optical corrections, making each part of the phone case unique.

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First researches on the identity

My phonecover already embodies the concept by its aspect. What I think I want to achieve is a modular identity. The aim is to have some basic elements and to create more interesting shapes by combining them. It works well with the idea of doing more with less, a principe of efficiency.

My keywords are:

Connection / Optimism / Optimize / Link / Analysis / Propagation / Evolution / Human / Invisible

My first reasearched led me to this first logo and this generated texture

First logo & texture

Second attempt with stencil font

Second attempt with stencil font