Last week I started to think about the video to explain my concept. I don’t consider it as a making of, it will be another video. This video must show my product, which problem it solves, and who needs it. I made videos with my smartphone. I looked for pictures on the internet and then I combined everything in after effects to have a first demo of how I wanted it to look like.
It took me 1h15 to make this video and then I started to iterate on it by listing all the problems. The flow of ideas, the different ways to show the product, everything wasn’t really good but it was ok since it was just a test. Then I took time to write again and re-order my ideas. Then I contacted Yohann Leroy. Yohann is a friend from Lyon, he recently moved to Paris. He is a motion designer and his brother Christopher is a creator and editor. I contacted them because I knew they were doing a great job and I needed their advice and their help for my project.
We met last Sunday. Thanks to the tests I did they had a clear vision of what I wanted to achieve. I explained my project during 2 straight hours and they had a lot of questions. It was super cool to hear people being so interested in my project like this. After drinking a sweet coffe in the 11th district, we split because I needed to go back home fast and work again on the text and the timing of the video.
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Today I made a new document with more details and I attached images as a storyboard. The video is divided into multiple parts:
- Presentation of a persona
- Context
- Environmental problems
- Users problems
- Persona’s needs
- BE.IO is a solution
- Persona learns to use BE.IO
- Persona solves its problem
- Packshot and details
I sent it to Christopher and I’m waiting for his questions and propositions about the video. By the way you should definitely take a look at his video about his trip to Montreal.