…to think about the box. Twice during the weekend, someone said that if I wasn’t there to explain what it was, the first thing the animation and the design of the phone case made them think of was something funny, playful. At the moment that I told them that it was related to the technology, the use of the Internet and the natural environment, they agreed the design was coherent and they liked it. But they were right: the packaging is very important because it is one of the first thing that the user will see so it needs to express the core of the project.